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JOJI AND ARCHIE FOR NU
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Joji and Archie - candidates for the Associated Student Government presidency - promoted an unconventional yet brilliant platform from the get-go, with unique perspectives on how to tackle the main issues facing students across campus. As the leading artistic director, I worked alongside the PR team to celebrate and amplify their originality through visuals, starting with their main campaign logo (left: first vision, right: final vision). Diverging from the typical light blues and greens of campaigns past, the purple-orange combo of Joji and Archie's logo became instantly recognizable across campus, propelling the candidates into the spotlight.
The NU DEAL campaign didn't end up landing Joji and Archie in office, however, it did develop into a both visually and internally stunning campaign that inspired a lot of conversation across campus.
Many students are disillusioned with ASG, believing it does not represent their voice or their interests. And rightfully so -- we’re falling short on our responsibilities. It’s time we question the big issues that our campus faces and truly advocate for what students want to see done...Here is what we propose to you: A NU Deal."
- Joji Syed
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Check out our team's website, crafted by our web sub-committee HERE.
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